About Marketing in the last 24 hours
Indian marketing and advertising news, the last 24 hours. Every story links to the reporting it came from and is checked against it claim by claim; a story an editor has not reviewed yet says so.
Who we are
Marketing in the last 24 hours is the website of the Instagram page @marketinginlast24hr, published by IIL Media LLP. The page posts the day's marketing news as cards; this site is where every story lives on, searchable, with its sources and the brands, agencies and people it involves.
The masthead
- Ankesh Tiwari, Editor. Edits Marketing in the last 24 hours.
What we do
We do not do original reporting. We read the marketing trade press, group the reports that cover the same event, and publish a short, neutral summary of each with every source linked. Exactly how, including where AI is used, is on how we work.
The most important stories, “Must know”, are the same for every reader. Below them you can slice the day by section, and every brand, agency, person and platform has a page that collects its stories.
The film
Our film follows one ad through its day: a shoot, the finished spot, a television, a phone, and the pages it ends up on. The ad, for a mango soda called Aamra, is invented, made for this site; no real brand, outlet or person appears in it.
How we make money
IIL Media LLP funds the site. It carries no advertising and no paid placement in the news feeds. Sponsored content, when we run it, is labelled “Sponsored” on its card and at the top of the story, is never ranked as Must know, and never appears in the news feeds, lists, tables or counts, as the Advertising Standards Council of India's code requires. It still appears, labelled, on the pages of the brands and agencies it names.
Contact
To report a mistake, see corrections. For anything else:
Until our inbox is live, send messages through the Instagram page.