Sat, 24 Oct 2026
Launches, festive work, films, stunts and the ideas behind them. The last 24 hours, most important first.
Published Campaign
ET BrandEquity and MediaNews4u reported that Flipkart Minutes has launched a Halloween miniseries called The Last Delivery in partnership with McCann India and the Ramsay Brothers. The three‑part series runs for ten minutes per episode and is available to customers after they place an order on the Flipkart Minutes app.
Reported by MediaNews4u and ET BrandEquity
Published Campaign
MediaNews4u and afaqs! reported that Fortune Besan has launched a television commercial titled ‘Desi Chana Se Bana’ starring Neena Gupta. The ad, shown across Hindi‑speaking markets, depicts a grandmother and her Gen Z granddaughter discussing the choice of besan made from desi chana. Mudra Ahmedabad conceptualised the film and Jignesh Shah, head of Media & Digital at AWL Agri Business, commented on the campaign.
Reported by afaqs! and MediaNews4u
Published Campaign
afaqs! reported that celebrity‑endorsed television ad volumes fell 17% in January‑September 2026 compared with the same period last year, while film stars still made up the largest share of such ads. Shah Rukh Khan achieved the highest daily visibility at 26 hours, and Akshay Kumar led in the number of brand associations.
Reported by afaqs!
Published Campaign
Supertails launched its Diwali campaign film “No Bang Diwali” on Instagram, using humour by placing a family under a table to illustrate how fireworks affect pets, afaqs! and MediaNews4u reported. The film is tagged #NoBangDiwali and Krutika Lal, head of brand marketing, said the brand wants pet parents to feel understood and that humour helps the message stay with people.
Reported by MediaNews4u and afaqs!