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Sat, 24 Oct 2026

Digital

Platform and ad-tool updates, social, creators and influencer marketing. The last 24 hours, most important first.

Must know

  1. Published Platform update

    Airtel adds YouTube Premium to prepaid plan via Rs 200 OTT top‑up

    Airtel has partnered with YouTube to include YouTube Premium in its prepaid offering, afaqs! reported. Customers can access an ad‑free YouTube experience with Shorts, background play, offline downloads and YouTube Music Premium by purchasing a Rs 200 OTT top‑up that also adds 30 GB of data. The benefit lasts 28 days and is claimed through the Airtel app.

    Reported by afaqs! and MediaNews4u

    DigitalYouTubeAirtel

  2. Published

    Adobe partners with BWT Alpine Formula One Team as AI fan experience partner

    Adobe has signed a partnership with the BWT Alpine Formula One Team to become its Official AI Fan Experience Partner, Social Samosa and ET BrandEquity reported. The deal will see the team use Adobe’s AI‑driven marketing and creative tools to personalise fan engagement and allow fans to produce their own content across digital platforms.

    Reported by ET BrandEquity and Social Samosa

    BrandsAdobeBWT Alpine Formula One Team