Skip to content

Today's edition

today's edition

Close
  1. Parcel lockers
    Representative image

    Must know · Campaigns14:34 IST

    Flipkart Minutes launches Halloween miniseries The Last Delivery with McCann India

    ET BrandEquity and MediaNews4u reported that Flipkart Minutes has launched a Halloween miniseries called The Last Delivery in partnership with McCann India and the Ramsay Brothers.

    Why it matters

    ET BrandEquity notes that the campaign shows how e‑commerce platforms can use short‑form entertainment tied to the purchase journey to boost engagement.

    AI summary of MediaNews4u and ET BrandEquity · Checked against the reports

    Share this storyWhatsAppLinkedIn
    Read the full story
  2. Watching television
    Representative image

    Must know · Digital01:26 IST

    Airtel adds YouTube Premium to prepaid plan via Rs 200 OTT top‑up

    Airtel has partnered with YouTube to include YouTube Premium in its prepaid offering, afaqs! reported.

    Why it matters

    The addition expands Airtel’s prepaid entertainment portfolio, giving marketers a new channel to reach mobile users with premium video and music content.

    AI summary of afaqs! and MediaNews4u · Checked against the reports

    Share this storyWhatsAppLinkedIn
    Read the full story
  3. Computer chips
    Representative image

    Must know · Brands04:28 IST

    Adobe partners with BWT Alpine Formula One Team as AI fan experience partner

    Adobe has signed a partnership with the BWT Alpine Formula One Team to become its Official AI Fan Experience Partner, Social Samosa and ET BrandEquity reported.

    Why it matters

    The partnership shows that sports organisations are adopting AI to deepen digital engagement, offering Indian marketers a new example of personalised fan experiences.

    AI summary of ET BrandEquity and Social Samosa · Checked against the reports

    Share this storyWhatsAppLinkedIn
    Read the full story
  4. A football stadium
    Representative image

    Must know · Media04:52 IST

    FIFA opens US media rights tender for 2030 World Cup with 2034 option

    FIFA has opened the media rights tender for the 2030 World Cup in the United States and Puerto Rico, with an optional extension to the 2034 edition, Social Samosa and ET BrandEquity reported. Bids must be submitted by noon EST on 19 November 2026.

    Why it matters

    The tender gives broadcasters and streaming services access to a large US audience, which can influence advertising and sponsorship opportunities for marketers in India.

    AI summary of ET BrandEquity and Social Samosa · Checked against the reports

    Share this storyWhatsAppLinkedIn
    Read the full story
  5. A television studio
    Representative image

    Campaigns12:48 IST

    Fortune Besan launches Desi Chana Se Bana TVC with Neena Gupta

    MediaNews4u and afaqs! reported that Fortune Besan has launched a television commercial titled ‘Desi Chana Se Bana’ starring Neena Gupta.

    Why it matters

    MediaNews4u notes that the campaign shows how heritage and ingredient quality can influence food‑related purchase decisions, giving marketers insight into connecting with both older and younger Indian consumers.

    AI summary of afaqs! and MediaNews4u · Checked against the reports

    Share this storyWhatsAppLinkedIn
    Read the full story
  6. A food delivery rider
    Representative image

    Brands11:38 IST

    Premium food delivery shifts to group hosting, changing restaurant expectations

    ET BrandEquity reports that guests ordering premium restaurant meals are increasingly doing so for groups rather than alone, often hosting gatherings.

    Why it matters

    The shift means restaurants must adapt their offerings and marketing to cater to group dining and hosting expectations.

    AI summary of ET BrandEquity · Checked against the report

    Share this storyWhatsAppLinkedIn
    Read the full story
  7. Watching television
    Representative image

    Campaigns07:35 IST

    Shah Rukh Khan tops TV ad visibility as celebrity ad volumes drop 17%

    afaqs! reported that celebrity‑endorsed television ad volumes fell 17% in January‑September 2026 compared with the same period last year, while film stars still made up the largest share of such ads.

    Why it matters

    The decline in celebrity ad spend shows a shift in how marketers allocate TV budgets, afaqs! said, while the continued prominence of film stars underlines the importance of star power for TV campaigns.

    AI summary of afaqs! · Checked against the report

    Share this storyWhatsAppLinkedIn
    Read the full story
  8. Diwali lamps
    Representative image

    Campaigns01:55 IST

    Supertails launches No Bang Diwali campaign on Instagram

    Supertails launched its Diwali campaign film “No Bang Diwali” on Instagram, using humour by placing a family under a table to illustrate how fireworks affect pets, afaqs! and MediaNews4u reported.

    Why it matters

    The campaign demonstrates that purpose‑led advertising in India can use comedy rather than solemn messaging, offering marketers an alternative tone for social‑issue communication.

    AI summary of MediaNews4u and afaqs! · Checked against the reports

    Share this storyWhatsAppLinkedIn
    Read the full story

  9. You're all caught up.

    That's today's edition. The next edition is ready at 07:00 IST.

    Follow what matters to you

    Their stories show first on your front page, in this browser.

    Back to the front page