Sat, 24 Oct 2026
What marketers at brands are doing: spends, strategy, results. The last 24 hours, most important first.
Published Campaign
ET BrandEquity and MediaNews4u reported that Flipkart Minutes has launched a Halloween miniseries called The Last Delivery in partnership with McCann India and the Ramsay Brothers. The three‑part series runs for ten minutes per episode and is available to customers after they place an order on the Flipkart Minutes app.
Reported by MediaNews4u and ET BrandEquity
Published Platform update
Airtel has partnered with YouTube to include YouTube Premium in its prepaid offering, afaqs! reported. Customers can access an ad‑free YouTube experience with Shorts, background play, offline downloads and YouTube Music Premium by purchasing a Rs 200 OTT top‑up that also adds 30 GB of data. The benefit lasts 28 days and is claimed through the Airtel app.
Reported by afaqs! and MediaNews4u
Published
Adobe has signed a partnership with the BWT Alpine Formula One Team to become its Official AI Fan Experience Partner, Social Samosa and ET BrandEquity reported. The deal will see the team use Adobe’s AI‑driven marketing and creative tools to personalise fan engagement and allow fans to produce their own content across digital platforms.
Reported by ET BrandEquity and Social Samosa
Published Campaign
MediaNews4u and afaqs! reported that Fortune Besan has launched a television commercial titled ‘Desi Chana Se Bana’ starring Neena Gupta. The ad, shown across Hindi‑speaking markets, depicts a grandmother and her Gen Z granddaughter discussing the choice of besan made from desi chana. Mudra Ahmedabad conceptualised the film and Jignesh Shah, head of Media & Digital at AWL Agri Business, commented on the campaign.
Reported by afaqs! and MediaNews4u
Published Research
ET BrandEquity reports that guests ordering premium restaurant meals are increasingly doing so for groups rather than alone, often hosting gatherings. This shift means restaurants need to adjust their offerings and marketing to meet the expectations of group dining and hosting. They must consider larger portion sizes, shared dishes and flexible delivery options.
Reported by ET BrandEquity
Published Campaign
afaqs! reported that celebrity‑endorsed television ad volumes fell 17% in January‑September 2026 compared with the same period last year, while film stars still made up the largest share of such ads. Shah Rukh Khan achieved the highest daily visibility at 26 hours, and Akshay Kumar led in the number of brand associations.
Reported by afaqs!