This week
The stories that mattered, who moved, who won accounts and which campaigns launched, each linked to the original reports.
Must knowCampaigns
Prime Video India now offers Sony LIV as an add‑on subscription, letting users watch movies, series and live sports through the Prime Video app, afaqs! reported.
Reported by afaqs!, ET BrandEquity and others
Must knowCampaigns
ET BrandEquity and MediaNews4u reported that Flipkart Minutes has launched a Halloween miniseries called The Last Delivery in partnership with McCann India and the…
Reported by MediaNews4u and ET BrandEquity
Must knowResearch
ET BrandEquity reports that Shah Rukh Khan holds a 10% share of TV celebrity endorsements, while overall celebrity ad volumes drop 17% in January‑September 2026.
Reported by ET BrandEquity, MediaNews4u and others
Must knowDigital
AnyMind Group opened a Los Angeles office to support Asian businesses entering the United States, ET BrandEquity and Social Samosa reported.
Reported by Social Samosa and ET BrandEquity
Must knowCampaigns
ORRA has released its festive brand film ‘Truly Hers’, which centres on a woman’s experience of getting ready for celebrations, MediaNews4u reported.
Reported by afaqs!, MediaNews4u and others
Must knowDigital
Airtel has partnered with YouTube to include YouTube Premium in its prepaid offering, afaqs! reported.
Reported by afaqs! and MediaNews4u
Must knowCampaigns
Swiggy increased its advertising and sales promotion expenditure by 24.9% year‑on‑year to Rs 1,298 crore in the second quarter of FY27, afaqs! reported.
Reported by afaqs! and MediaNama
Must knowBrands
Adobe has signed a partnership with the BWT Alpine Formula One Team to become its Official AI Fan Experience Partner, Social Samosa and ET BrandEquity reported.
Reported by ET BrandEquity and Social Samosa
Must knowMedia
FIFA has opened the media rights tender for the 2030 World Cup in the United States and Puerto Rico, with an optional extension to the 2034 edition, Social Samosa and…
Reported by ET BrandEquity and Social Samosa
People
Colgate-Palmolive India has appointed Akash Parekh as executive vice president – marketing, afaqs! reported.
Reported by afaqs! and Marketing Mind
People
Raymond Lifestyle has appointed Sarita Crasto as lead brand marketing for its Colour Plus and Park Avenue lines, afaqs! reported.
Reported by afaqs! and Social Samosa
Campaigns
Sirona has launched the ‘Unpause Menopause’ campaign to spark conversation about menopause, afaqs! reported. The campaign, built on the idea ‘Cut the noise.
Reported by afaqs!, ET BrandEquity and others
Brands
Undress, a men’s intimatewear brand, has become the presenting brand of JioHotstar’s dating entertainment show Rizz Master, afaqs! reported.
Reported by afaqs! and MediaNews4u
Brands
Imperial Blue is reviving its ‘Men Will Be Men’ campaign after Tilaknagar Industries bought the whisky brand for Rs 3,442 crore, afaqs! reported.
Reported by afaqs!
Campaigns
Supertails launched its Diwali campaign film “No Bang Diwali” on Instagram, using humour by placing a family under a table to illustrate how fireworks affect pets,…
Reported by MediaNews4u and afaqs!
Campaigns
ET BrandEquity reported that ZOYA, the Tata Group luxury jewellery brand, has launched its ‘Her Again’ high jewellery campaign featuring sitarist Anoushka Shankar.
Reported by MediaNews4u and ET BrandEquity
Campaigns
MediaNews4u and afaqs! reported that Fortune Besan has launched a television commercial titled ‘Desi Chana Se Bana’ starring Neena Gupta.
Reported by afaqs! and MediaNews4u
Campaigns
Dylect has rolled out a two‑film digital campaign for Diwali, afaqs! reported.
Reported by afaqs! and Marketing Mind
Campaigns
afaqs! reported that celebrity‑endorsed television ad volumes fell 17% in January‑September 2026 compared with the same period last year, while film stars still made up…
Reported by afaqs!
Brands
Zepto has built Seoul Street, an offline recreation of a Korean street in Delhi, afaqs! reported.
Reported by afaqs!
Media
NDTV has started using Amagi’s AdFlow Orchestrator to reshape its advertising breaks for free‑ad‑supported streaming TV and connected TV, afaqs! and Social Samosa…
Reported by afaqs! and Social Samosa
Brands
ET BrandEquity reports that guests ordering premium restaurant meals are increasingly doing so for groups rather than alone, often hosting gatherings.
Reported by ET BrandEquity
Brands
Bajaj Auto has secured more than 17% of Colombia’s motorcycle market, afaqs! reported.
Reported by afaqs!