Published Campaign
Zepto builds Seoul Street offline experience in Delhi
Zepto has built Seoul Street, an offline recreation of a Korean street in Delhi, afaqs! reported. The quick‑commerce platform invited partners including Nongshim India, Sprite, Cheffin, Gimi Gimi, WickedGüd and McCain Foods to offer food stalls, creator‑led activities and brand experiences. Chief brand officer Chandan Mendiratta says the activation tests a “snowballing the fandom” approach to grow existing interest‑based communities.
Reported by afaqs!