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Bajaj Auto in Indian marketing and advertising news: its campaigns, the people who join and leave, the agencies it works with and the deals it makes. The latest: Bajaj Auto holds over 17% of Colombia's motorcycle market.

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Fri, 23 Oct 2026

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    Bajaj Auto holds over 17% of Colombia's motorcycle market

    Bajaj Auto has secured more than 17% of Colombia’s motorcycle market, afaqs! reported. The Indian maker recorded over 180,000 new registrations in 2025 and remained the top‑ranked brand through August 2026. Its official distributor Grupo UMA Colombia, led by general manager Arthur Owen, targets sales of about 250,000 units by the end of 2026 in a market of 1.38 million motorcycles a year. The sector supports around 130,000 formal jobs.

    Reported by afaqs!

    BrandsBajaj Auto