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FIFA in Indian marketing and advertising news: its campaigns, the people who join and leave, the agencies it works with and the deals it makes. The latest: FIFA opens US media rights tender for 2030 World Cup with 2034 option.

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Sat, 24 Oct 2026

  • Published Must know

    FIFA opens US media rights tender for 2030 World Cup with 2034 option

    FIFA has opened the media rights tender for the 2030 World Cup in the United States and Puerto Rico, with an optional extension to the 2034 edition, Social Samosa and ET BrandEquity reported. Bids must be submitted by noon EST on 19 November 2026. The 2026 tournament averaged 13.5 million viewers per match, with US team games exceeding 20 million and the final drawing 63 million.

    Reported by ET BrandEquity and Social Samosa

    MediaFIFA