Published Campaign
Sirona launches Unpause Menopause campaign
Sirona has launched the ‘Unpause Menopause’ campaign to spark conversation about menopause, afaqs! reported. The campaign, built on the idea ‘Cut the noise. Start the conversation.’, began on World Menopause Day on 18 October with women sharing symptoms, and on 21 October released a brand film and doctor‑led discussions. It follows Sirona’s previous WTF campaign on menstrual health.
Reported by afaqs!, ET BrandEquity and others