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Shah Rukh Khan tops TV ad visibility as celebrity ad volumes drop 17%
AI summary of afaqs! · Checked against the reportHow we work
afaqs! reported that celebrity‑endorsed television ad volumes fell 17% in January‑September 2026 compared with the same period last year, while film stars still made up the largest share of such ads. Shah Rukh Khan achieved the highest daily visibility at 26 hours, and Akshay Kumar led in the number of brand associations.
Why it matters for marketers
The decline in celebrity ad spend shows a shift in how marketers allocate TV budgets, afaqs! said, while the continued prominence of film stars underlines the importance of star power for TV campaigns.
The numbers
- ad volume decline17%
- celebrity ad share of TV commercials25%
- film star share of celebrity ads65%
- Shah Rukh Khan daily visibility26
- Shah Rukh Khan share of celebrity‑endorsed ad volumes: 10%10%
How this story was made
An AI model drafted the headline, summary and body at 24 Oct 2026, 07:36 IST from 1 report (afaqs!), in its own words, from the text in their public feeds. The same model then checked every claim against those reports at 24 Oct 2026, 07:36 IST; one unsupported claim and the draft would have been rejected. It went live automatically at 24 Oct 2026, 07:35 IST because that check, and the house-style check, passed. No editor has reviewed it yet; an editor can correct, hold or withdraw it at any time.
The original reports
Published here .
Summaries are written from the reports above and checked against them before they go live. Corrections policy