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Prime Video India launches Sony LIV add‑on subscription
Prime Video India now offers Sony LIV as an add‑on subscription, letting users watch movies, series and live sports through the Prime Video app, afaqs! reported.
Why it matters
The deal broadens Prime Video’s content offering and gives Indian audiences a single app for multiple OTT services, which could change how marketers plan cross‑platform campaigns.
AI summary of afaqs!, ET BrandEquity and others · Checked against the reports
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