Must knowCampaigns1 min read
Prime Video India launches Sony LIV add‑on subscription
AI summary of afaqs!, ET BrandEquity and others · Checked against the reportsHow we work

Prime Video India now offers Sony LIV as an add‑on subscription, letting users watch movies, series and live sports through the Prime Video app, afaqs! reported. The service works on mobile, web, Fire TV, smart TVs and other devices, with a monthly fee of Rs 399 or an annual fee of Rs 1,499. The catalogue includes more than 450 films, 300 shows and sports in several languages.
Why it matters for marketers
The deal broadens Prime Video’s content offering and gives Indian audiences a single app for multiple OTT services, which could change how marketers plan cross‑platform campaigns.
The numbers
- monthly priceRs 399
- annual priceRs 1,499
- movies450
- shows300
What happened
What’s next
How this story was made
An AI model drafted the headline, summary and body at 21 Oct 2026, 13:31 IST from 4 reports (afaqs!, ET BrandEquity, MediaNews4u, Marketing Mind), in its own words, from the text in their public feeds. The same model then checked every claim against those reports at 21 Oct 2026, 13:31 IST; one unsupported claim and the draft would have been rejected. It went live automatically at 21 Oct 2026, 13:45 IST because that check, and the house-style check, passed. No editor has reviewed it yet; an editor can correct, hold or withdraw it at any time.
The original reports
Published here .
Summaries are written from the reports above and checked against them before they go live. Corrections policy