Ahmed Rahimtoola

Wed, 21 Oct 2026

• Published 21 Oct 2026, 13:45 ISTCampaign

  Imperial Blue revives ‘Men Will Be Men’ campaign under Tilaknagar Industries

  Imperial Blue is reviving its ‘Men Will Be Men’ campaign after Tilaknagar Industries bought the whisky brand for Rs 3,442 crore, afaqs! reported. The new film set in a lift features women in the humour, and the CMO Ahmed Rahimtoola says the priority is to restore the brand’s visibility and increase marketing spend.

  Reported by afaqs!

  Brands/Imperial Blue