Brands1 min read
Imperial Blue revives ‘Men Will Be Men’ campaign under Tilaknagar Industries
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Imperial Blue is reviving its ‘Men Will Be Men’ campaign after Tilaknagar Industries bought the whisky brand for Rs 3,442 crore, afaqs! reported. The new film set in a lift features women in the humour, and the CMO Ahmed Rahimtoola says the priority is to restore the brand’s visibility and increase marketing spend.
Why it matters for marketers
The change of ownership shifts the brand’s marketing focus and budget, signalling new opportunities for agencies to pitch creative work for a major whisky label in India.
The numbers
- Deal valueRs 3,442 crore
What happened
What’s next
How this story was made
An AI model drafted the headline, summary and body at 21 Oct 2026, 07:05 IST from 1 report (afaqs!), in its own words, from the text in their public feeds. The same model then checked every claim against those reports at 21 Oct 2026, 07:05 IST; one unsupported claim and the draft would have been rejected. It went live automatically at 21 Oct 2026, 13:45 IST because that check, and the house-style check, passed. No editor has reviewed it yet; an editor can correct, hold or withdraw it at any time.
The original reports
Published here .
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