Published Platform update
NDTV uses Amagi’s AdFlow Orchestrator to optimise FAST and CTV ad breaks
NDTV has started using Amagi’s AdFlow Orchestrator to reshape its advertising breaks for free‑ad‑supported streaming TV and connected TV, afaqs! and Social Samosa reported. The system automatically adjusts SCTE‑35 markers, splitting the channel’s 15‑18 minute linear breaks into shorter, platform‑specific segments. It also adds on‑air transitions, editorial control and performance visibility to help improve fill rates and viewer engagement on streaming services.
Reported by afaqs! and Social Samosa