Media1 min read
NDTV uses Amagi’s AdFlow Orchestrator to optimise FAST and CTV ad breaks
AI summary of afaqs! and Social Samosa · Checked against the reportsHow we work
NDTV has started using Amagi’s AdFlow Orchestrator to reshape its advertising breaks for free‑ad‑supported streaming TV and connected TV, afaqs! and Social Samosa reported. The system automatically adjusts SCTE‑35 markers, splitting the channel’s 15‑18 minute linear breaks into shorter, platform‑specific segments. It also adds on‑air transitions, editorial control and performance visibility to help improve fill rates and viewer engagement on streaming services.
Why it matters for marketers
The change helps broadcasters tailor ad inventory to the limits of streaming services, potentially raising fill rates and keeping viewers engaged on FAST and CTV channels.
The numbers
- ad_break_length15
What happened
How this story was made
An AI model drafted the headline, summary and body at 22 Oct 2026, 20:52 IST from 2 reports (afaqs!, Social Samosa), in its own words, from the text in their public feeds. The same model then checked every claim against those reports at 22 Oct 2026, 20:52 IST; one unsupported claim and the draft would have been rejected. It went live automatically at 22 Oct 2026, 20:49 IST because that check, and the house-style check, passed. No editor has reviewed it yet; an editor can correct, hold or withdraw it at any time.
The original reports
Published here .
Summaries are written from the reports above and checked against them before they go live. Corrections policy