Published Campaign
Fortune Besan launches Desi Chana Se Bana TVC with Neena Gupta
MediaNews4u and afaqs! reported that Fortune Besan has launched a television commercial titled ‘Desi Chana Se Bana’ starring Neena Gupta. The ad, shown across Hindi‑speaking markets, depicts a grandmother and her Gen Z granddaughter discussing the choice of besan made from desi chana. Mudra Ahmedabad conceptualised the film and Jignesh Shah, head of Media & Digital at AWL Agri Business, commented on the campaign.
Reported by afaqs! and MediaNews4u