Platform
television in Indian marketing and advertising news: its products, policies and ad business, and how brands use it. The latest: Shah Rukh Khan tops TV ad visibility as celebrity ad volumes drop 17%.
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Appears withAkshay KumarFortune BesanJasprit BumrahJignesh ShahMS DhoniMudra Ahmedabad
Published Campaign
afaqs! reported that celebrity‑endorsed television ad volumes fell 17% in January‑September 2026 compared with the same period last year, while film stars still made up the largest share of such ads. Shah Rukh Khan achieved the highest daily visibility at 26 hours, and Akshay Kumar led in the number of brand associations.
Reported by afaqs!
Published Campaign
MediaNews4u and afaqs! reported that Fortune Besan has launched a television commercial titled ‘Desi Chana Se Bana’ starring Neena Gupta. The ad, shown across Hindi‑speaking markets, depicts a grandmother and her Gen Z granddaughter discussing the choice of besan made from desi chana. Mudra Ahmedabad conceptualised the film and Jignesh Shah, head of Media & Digital at AWL Agri Business, commented on the campaign.
Reported by afaqs! and MediaNews4u