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Fire TV in Indian marketing and advertising news: its products, policies and ad business, and how brands use it. The latest: Prime Video India launches Sony LIV add‑on subscription.

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Wed, 21 Oct 2026

  • Published CampaignMust know

    Prime Video India launches Sony LIV add‑on subscription

    Prime Video India now offers Sony LIV as an add‑on subscription, letting users watch movies, series and live sports through the Prime Video app, afaqs! reported. The service works on mobile, web, Fire TV, smart TVs and other devices, with a monthly fee of Rs 399 or an annual fee of Rs 1,499. The catalogue includes more than 450 films, 300 shows and sports in several languages.

    Reported by afaqs!, ET BrandEquity and others

    CampaignsPrime Video IndiaSony LIVmobile