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YouTube in Indian marketing and advertising news: its products, policies and ad business, and how brands use it. The latest: Airtel adds YouTube Premium to prepaid plan via Rs 200 OTT top‑up.
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Airtel has partnered with YouTube to include YouTube Premium in its prepaid offering, afaqs! reported. Customers can access an ad‑free YouTube experience with Shorts, background play, offline downloads and YouTube Music Premium by purchasing a Rs 200 OTT top‑up that also adds 30 GB of data. The benefit lasts 28 days and is claimed through the Airtel app.
Reported by afaqs! and MediaNews4u
Published CampaignMust know
ORRA has released its festive brand film ‘Truly Hers’, which centres on a woman’s experience of getting ready for celebrations, MediaNews4u reported. The film opens the brand’s festive season and introduces six new jewellery collections – Shades, Cosmos, Blooms, Mandala, Kalamkari and Waves. The film and accompanying product films will run across digital, OTT, connected TV and cinema throughout the festive period.
Reported by afaqs!, MediaNews4u and others