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Raymond Lifestyle appoints Sarita Crasto as lead brand marketing
AI summary of afaqs! and Social Samosa · Checked against the reportsHow we work
Raymond Lifestyle has appointed Sarita Crasto as lead brand marketing for its Colour Plus and Park Avenue lines, afaqs! reported. Crasto joins after more than four years at Unilever, where she was assistant global brand manager – marketing. Her earlier experience includes business lead at The Womb Communications, team lead manager at Madison Media Group, senior brand services roles at MullenLowe Lintas and Leo Burnett, and senior account executive at DDB Mudra Group.
Why it matters for marketers
The hire gives Raymond Lifestyle senior marketing expertise as it seeks to build on its legacy and connect with younger consumers for its menswear brands.
How this story was made
An AI model drafted the headline, summary and body at 23 Oct 2026, 01:26 IST from 2 reports (afaqs!, Social Samosa), in its own words, from the text in their public feeds. The same model then checked every claim against those reports at 23 Oct 2026, 01:26 IST; one unsupported claim and the draft would have been rejected. It went live automatically at 23 Oct 2026, 01:26 IST because that check, and the house-style check, passed. No editor has reviewed it yet; an editor can correct, hold or withdraw it at any time.
The original reports
Published here .
Summaries are written from the reports above and checked against them before they go live. Corrections policy