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Shah Rukh Khan leads TV celebrity endorsements with 10% share
AI summary of ET BrandEquity, MediaNews4u and others · Checked against the reportsHow we work
ET BrandEquity reports that Shah Rukh Khan holds a 10% share of TV celebrity endorsements, while overall celebrity ad volumes drop 17% in January‑September 2026. The TAM AdEx data shows film stars make up 65% of celebrity‑led TV ad volumes, with food and beverages being the largest sector, according to the data.
Why it matters for marketers
The data shows that film stars continue to dominate TV celebrity advertising, signalling that brands in food and beverages may prioritise star endorsements to reach audiences.
The numbers
- Shah Rukh Khan share10%
- Celebrity ad volume decline17%
- Film stars share of volumes65%
How this story was made
An AI model drafted the headline, summary and body at 23 Oct 2026, 09:47 IST from 3 reports (ET BrandEquity, MediaNews4u, Marketing Mind), in its own words, from the text in their public feeds. The same model then checked every claim against those reports at 23 Oct 2026, 11:28 IST; one unsupported claim and the draft would have been rejected. It went live automatically at 23 Oct 2026, 09:47 IST because that check, and the house-style check, passed. No editor has reviewed it yet; an editor can correct, hold or withdraw it at any time.
The original reports
Published here .
Summaries are written from the reports above and checked against them before they go live. Corrections policy