Published CampaignMust know
Swiggy raises ad spend 24.9% YoY in Q2 FY27
Swiggy increased its advertising and sales promotion expenditure by 24.9% year‑on‑year to Rs 1,298 crore in the second quarter of FY27, afaqs! reported. The spend was 11.9% higher than the previous quarter and the half‑year total rose 18.5% to Rs 2,458 crore. The higher outlay supports Swiggy’s focus on acquiring and retaining customers and boosting order frequency across its food‑delivery and quick‑commerce services.
Reported by afaqs! and MediaNama