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Swiggy raises ad spend 24.9% YoY in Q2 FY27
AI summary of afaqs! and MediaNama · Checked against the reportsHow we work
Swiggy increased its advertising and sales promotion expenditure by 24.9% year‑on‑year to Rs 1,298 crore in the second quarter of FY27, afaqs! reported. The spend was 11.9% higher than the previous quarter and the half‑year total rose 18.5% to Rs 2,458 crore. The higher outlay supports Swiggy’s focus on acquiring and retaining customers and boosting order frequency across its food‑delivery and quick‑commerce services.
Why it matters for marketers
The rise indicates Swiggy is allocating more budget to acquire and retain users, a trend that may influence ad‑spend strategies for Indian food‑delivery platforms.
The numbers
- Q2 ad spendRs 1,298 crore
- YoY increase24.9%
- Sequential increase11.9%
- Half‑year ad spendRs 2,458 crore
- Half‑year YoY increase18.5%
How this story was made
An AI model drafted the headline, summary and body at 23 Oct 2026, 11:27 IST from 2 reports (afaqs!, MediaNama), in its own words, from the text in their public feeds. The same model then checked every claim against those reports at 23 Oct 2026, 16:12 IST; one unsupported claim and the draft would have been rejected. It went live automatically at 23 Oct 2026, 11:25 IST because that check, and the house-style check, passed. No editor has reviewed it yet; an editor can correct, hold or withdraw it at any time.
The original reports
Published here .
Summaries are written from the reports above and checked against them before they go live. Corrections policy