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Fri, 23 Oct 2026

Digital, India

Platform and ad-tool updates, social, creators and influencer marketing. From India in the last 24 hours.

Must know

  1. Published Platform update

    AnyMind Group opens Los Angeles office to launch AnyLive in US

    AnyMind Group opened a Los Angeles office to support Asian businesses entering the United States, ET BrandEquity and Social Samosa reported. The office will roll out the AnyLive live commerce platform and AI‑driven data solutions in the US. It has already helped 15 Asian brands expand into the US over the past seven months.

    Reported by Social Samosa and ET BrandEquity

    DigitalAnyMindAnyLive

Worth knowing

  • Published Platform update

    NDTV uses Amagi’s AdFlow Orchestrator to optimise FAST and CTV ad breaks

    NDTV has started using Amagi’s AdFlow Orchestrator to reshape its advertising breaks for free‑ad‑supported streaming TV and connected TV, afaqs! and Social Samosa reported. The system automatically adjusts SCTE‑35 markers, splitting the channel’s 15‑18 minute linear breaks into shorter, platform‑specific segments. It also adds on‑air transitions, editorial control and performance visibility to help improve fill rates and viewer engagement on streaming services.

    Reported by afaqs! and Social Samosa

    MediaNDTVAmagiFAST