the edition for Saturday, 24 October 2026
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Must know · DigitalSat 01:26 IST
Airtel has partnered with YouTube to include YouTube Premium in its prepaid offering, afaqs! reported.
Why it matters
The addition expands Airtel’s prepaid entertainment portfolio, giving marketers a new channel to reach mobile users with premium video and music content.
AI summary of afaqs! and MediaNews4u · Checked against the reports
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Must know · ResearchFri 09:47 IST
ET BrandEquity reports that Shah Rukh Khan holds a 10% share of TV celebrity endorsements, while overall celebrity ad volumes drop 17% in January‑September 2026.
Why it matters
The data shows that film stars continue to dominate TV celebrity advertising, signalling that brands in food and beverages may prioritise star endorsements to reach audiences.
AI summary of ET BrandEquity, MediaNews4u and others · Checked against the reports
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Must know · CampaignsFri 11:25 IST
Swiggy increased its advertising and sales promotion expenditure by 24.9% year‑on‑year to Rs 1,298 crore in the second quarter of FY27, afaqs! reported. The spend was 11.9% higher than the previous quarter and the half‑year total rose 18.5% to Rs 2,458 crore.
Why it matters
The rise indicates Swiggy is allocating more budget to acquire and retain users, a trend that may influence ad‑spend strategies for Indian food‑delivery platforms.
AI summary of afaqs! and MediaNama · Checked against the reports
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Must know · BrandsSat 04:28 IST
Adobe has signed a partnership with the BWT Alpine Formula One Team to become its Official AI Fan Experience Partner, Social Samosa and ET BrandEquity reported.
Why it matters
The partnership shows that sports organisations are adopting AI to deepen digital engagement, offering Indian marketers a new example of personalised fan experiences.
AI summary of ET BrandEquity and Social Samosa · Checked against the reports
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