Platform
Instagram in Indian marketing and advertising news: its products, policies and ad business, and how brands use it. The latest: Supertails launches No Bang Diwali campaign on Instagram.
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Appears withAnuj BhatiaDylectKrutika LalSupertails
Published Campaign
Supertails launched its Diwali campaign film “No Bang Diwali” on Instagram, using humour by placing a family under a table to illustrate how fireworks affect pets, afaqs! and MediaNews4u reported. The film is tagged #NoBangDiwali and Krutika Lal, head of brand marketing, said the brand wants pet parents to feel understood and that humour helps the message stay with people.
Reported by MediaNews4u and afaqs!
Published Campaign
Dylect has rolled out a two‑film digital campaign for Diwali, afaqs! reported. The ads feature the brand’s ArtiMix Stand Mixer and Nutri Pro Slow Juicer being used in everyday kitchen tasks such as kneading dough, mixing batter and making fresh juice. Founder Anuj Bhatia says the spots aim to show how practical appliances can become part of daily family life beyond the festival
Reported by afaqs! and Marketing Mind