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Must knowPublished Platform update
AnyMind Group opened a Los Angeles office to support Asian businesses entering the United States, ET BrandEquity and Social Samosa reported. The office will roll out the AnyLive live commerce platform and AI‑driven data solutions in the US. It has already helped 15 Asian brands expand into the US over the past seven months.
Reported by Social Samosa and ET BrandEquity
Published CampaignMust know
ORRA has released its festive brand film ‘Truly Hers’, which centres on a woman’s experience of getting ready for celebrations, MediaNews4u reported. The film opens the brand’s festive season and introduces six new jewellery collections – Shades, Cosmos, Blooms, Mandala, Kalamkari and Waves. The film and accompanying product films will run across digital, OTT, connected TV and cinema throughout the festive period.
Reported by afaqs!, MediaNews4u and others
Published Platform update
NDTV has started using Amagi’s AdFlow Orchestrator to reshape its advertising breaks for free‑ad‑supported streaming TV and connected TV, afaqs! and Social Samosa reported. The system automatically adjusts SCTE‑35 markers, splitting the channel’s 15‑18 minute linear breaks into shorter, platform‑specific segments. It also adds on‑air transitions, editorial control and performance visibility to help improve fill rates and viewer engagement on streaming services.
Reported by afaqs! and Social Samosa