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Must knowPublished Platform update
Airtel has partnered with YouTube to include YouTube Premium in its prepaid offering, afaqs! reported. Customers can access an ad‑free YouTube experience with Shorts, background play, offline downloads and YouTube Music Premium by purchasing a Rs 200 OTT top‑up that also adds 30 GB of data. The benefit lasts 28 days and is claimed through the Airtel app.
Reported by afaqs! and MediaNews4u
Published ResearchMust know
ET BrandEquity reports that Shah Rukh Khan holds a 10% share of TV celebrity endorsements, while overall celebrity ad volumes drop 17% in January‑September 2026. The TAM AdEx data shows film stars make up 65% of celebrity‑led TV ad volumes, with food and beverages being the largest sector, according to the data.
Reported by ET BrandEquity, MediaNews4u and others
Published CampaignMust know
Swiggy increased its advertising and sales promotion expenditure by 24.9% year‑on‑year to Rs 1,298 crore in the second quarter of FY27, afaqs! reported. The spend was 11.9% higher than the previous quarter and the half‑year total rose 18.5% to Rs 2,458 crore. The higher outlay supports Swiggy’s focus on acquiring and retaining customers and boosting order frequency across its food‑delivery and quick‑commerce services.
Reported by afaqs! and MediaNama
Published Must know
Adobe has signed a partnership with the BWT Alpine Formula One Team to become its Official AI Fan Experience Partner, Social Samosa and ET BrandEquity reported. The deal will see the team use Adobe’s AI‑driven marketing and creative tools to personalise fan engagement and allow fans to produce their own content across digital platforms.
Reported by ET BrandEquity and Social Samosa