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Shah Rukh Khan tops TV ad visibility as celebrity ad volumes drop 17%
afaqs! reported that celebrity‑endorsed television ad volumes fell 17% in January‑September 2026 compared with the same period last year, while film stars still made up the largest share of such ads. Shah Rukh Khan achieved the highest daily visibility at 26 hours, and Akshay Kumar led in the number of brand associations.
Reported by afaqs!