Person · actor
Shah Rukh Khan, actor, in Indian marketing and advertising news. The latest: Shah Rukh Khan tops TV ad visibility as celebrity ad volumes drop 17%.
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Appears withAkshay KumarJasprit BumrahMS DhoniTVtelevision
Published Campaign
afaqs! reported that celebrity‑endorsed television ad volumes fell 17% in January‑September 2026 compared with the same period last year, while film stars still made up the largest share of such ads. Shah Rukh Khan achieved the highest daily visibility at 26 hours, and Akshay Kumar led in the number of brand associations.
Reported by afaqs!
Published ResearchMust know
ET BrandEquity reports that Shah Rukh Khan holds a 10% share of TV celebrity endorsements, while overall celebrity ad volumes drop 17% in January‑September 2026. The TAM AdEx data shows film stars make up 65% of celebrity‑led TV ad volumes, with food and beverages being the largest sector, according to the data.
Reported by ET BrandEquity, MediaNews4u and others