Campaigns1 min read
Zoya launches Her Again high jewellery campaign with Anoushka Shankar
AI summary of MediaNews4u and ET BrandEquity · Checked against the reportsHow we work
ET BrandEquity reported that ZOYA, the Tata Group luxury jewellery brand, has launched its ‘Her Again’ high jewellery campaign featuring sitarist Anoushka Shankar. The campaign, created by TBWA\Lintas of Omnicom Advertising India, draws on Indian spices and portrays a woman’s journey of self‑discovery, aimed at women in their 40s to 50s.
Why it matters for marketers
The campaign shows how luxury brands can use cultural heritage and sensory storytelling to connect with Indian women, offering a template for similar high‑end marketing in the market.
How this story was made
An AI model drafted the headline, summary and body at 23 Oct 2026, 14:34 IST from 2 reports (MediaNews4u, ET BrandEquity), in its own words, from the text in their public feeds. The same model then checked every claim against those reports at 23 Oct 2026, 14:34 IST; one unsupported claim and the draft would have been rejected. It went live automatically at 23 Oct 2026, 14:34 IST because that check, and the house-style check, passed. No editor has reviewed it yet; an editor can correct, hold or withdraw it at any time.
The original reports
Published here .
ET BrandEquity
Summaries are written from the reports above and checked against them before they go live. Corrections policy