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Fri, 23 Oct 2026

Campaigns, India

Launches, festive work, films, stunts and the ideas behind them. From India in the last 24 hours.

Must know

  1. Published Campaign

    Swiggy raises ad spend 24.9% YoY in Q2 FY27

    Swiggy increased its advertising and sales promotion expenditure by 24.9% year‑on‑year to Rs 1,298 crore in the second quarter of FY27, afaqs! reported. The spend was 11.9% higher than the previous quarter and the half‑year total rose 18.5% to Rs 2,458 crore. The higher outlay supports Swiggy’s focus on acquiring and retaining customers and boosting order frequency across its food‑delivery and quick‑commerce services.

    Reported by afaqs! and MediaNama

    CampaignsSwiggy

  2. Published Campaign

    Zoya launches Her Again high jewellery campaign with Anoushka Shankar

    ET BrandEquity reported that ZOYA, the Tata Group luxury jewellery brand, has launched its ‘Her Again’ high jewellery campaign featuring sitarist Anoushka Shankar. The campaign, created by TBWA\Lintas of Omnicom Advertising India, draws on Indian spices and portrays a woman’s journey of self‑discovery, aimed at women in their 40s to 50s.

    Reported by MediaNews4u and ET BrandEquity

    CampaignsZOYATBWATBWA\Lintas