Fri, 23 Oct 2026
Account wins, pitches, new shops, network moves. From India in the last 24 hours.
Published Campaign
ET BrandEquity reported that ZOYA, the Tata Group luxury jewellery brand, has launched its ‘Her Again’ high jewellery campaign featuring sitarist Anoushka Shankar. The campaign, created by TBWA\Lintas of Omnicom Advertising India, draws on Indian spices and portrays a woman’s journey of self‑discovery, aimed at women in their 40s to 50s.
Reported by MediaNews4u and ET BrandEquity
Published Appointment
Raymond Lifestyle has appointed Sarita Crasto as lead brand marketing for its Colour Plus and Park Avenue lines, afaqs! reported. Crasto joins after more than four years at Unilever, where she was assistant global brand manager – marketing. Her earlier experience includes business lead at The Womb Communications, team lead manager at Madison Media Group, senior brand services roles at MullenLowe Lintas and Leo Burnett, and senior account executive at DDB Mudra Group.
Reported by afaqs!