Published Research
Shah Rukh Khan leads TV celebrity endorsements with 10% share
ET BrandEquity reports that Shah Rukh Khan holds a 10% share of TV celebrity endorsements, while overall celebrity ad volumes drop 17% in January‑September 2026. The TAM AdEx data shows film stars make up 65% of celebrity‑led TV ad volumes, with food and beverages being the largest sector, according to the data.
Reported by ET BrandEquity, MediaNews4u and others