Fri, 23 Oct 2026
What the Indian marketing press reported in the last 24 hours, most important first.
Published Research
ET BrandEquity reports that Shah Rukh Khan holds a 10% share of TV celebrity endorsements, while overall celebrity ad volumes drop 17% in January‑September 2026. The TAM AdEx data shows film stars make up 65% of celebrity‑led TV ad volumes, with food and beverages being the largest sector, according to the data.
Reported by ET BrandEquity, MediaNews4u and others
Published Campaign
Swiggy increased its advertising and sales promotion expenditure by 24.9% year‑on‑year to Rs 1,298 crore in the second quarter of FY27, afaqs! reported. The spend was 11.9% higher than the previous quarter and the half‑year total rose 18.5% to Rs 2,458 crore. The higher outlay supports Swiggy’s focus on acquiring and retaining customers and boosting order frequency across its food‑delivery and quick‑commerce services.
Reported by afaqs! and MediaNama
Published Platform update
AnyMind Group opened a Los Angeles office to support Asian businesses entering the United States, ET BrandEquity and Social Samosa reported. The office will roll out the AnyLive live commerce platform and AI‑driven data solutions in the US. It has already helped 15 Asian brands expand into the US over the past seven months.
Reported by Social Samosa and ET BrandEquity
Published Appointment
Colgate-Palmolive India has appointed Akash Parekh as executive vice president – marketing, afaqs! reported. Parekh, currently senior director, marketing – Asia Pacific, will take up the role on 1 December 2026, succeeding Gunjit Jain who leaves after 18 years as EVP. Both executives have spent 18 years at the company, with Parekh previously working at Nielsen.
Reported by afaqs! and Marketing Mind
Published Campaign
Undress, a men’s intimatewear brand, has become the presenting brand of JioHotstar’s dating entertainment show Rizz Master, afaqs! reported. The show, featuring influencers Elvish Yadav, Isha Malviya and Rajat Sood, premiered on 22 October 2026 and its first episode will air on JioHotstar Tadka on 29 October 2026. Through the partnership the brand links its intimatewear proposition to confidence, attraction and shared effort in relationships.
Reported by afaqs!
Published Campaign
ET BrandEquity reported that ZOYA, the Tata Group luxury jewellery brand, has launched its ‘Her Again’ high jewellery campaign featuring sitarist Anoushka Shankar. The campaign, created by TBWA\Lintas of Omnicom Advertising India, draws on Indian spices and portrays a woman’s journey of self‑discovery, aimed at women in their 40s to 50s.
Reported by MediaNews4u and ET BrandEquity
Published
Bajaj Auto has secured more than 17% of Colombia’s motorcycle market, afaqs! reported. The Indian maker recorded over 180,000 new registrations in 2025 and remained the top‑ranked brand through August 2026. Its official distributor Grupo UMA Colombia, led by general manager Arthur Owen, targets sales of about 250,000 units by the end of 2026 in a market of 1.38 million motorcycles a year. The sector supports around 130,000 formal jobs.
Reported by afaqs!
Published Appointment
Raymond Lifestyle has appointed Sarita Crasto as lead brand marketing for its Colour Plus and Park Avenue lines, afaqs! reported. Crasto joins after more than four years at Unilever, where she was assistant global brand manager – marketing. Her earlier experience includes business lead at The Womb Communications, team lead manager at Madison Media Group, senior brand services roles at MullenLowe Lintas and Leo Burnett, and senior account executive at DDB Mudra Group.
Reported by afaqs!
Published Campaign
Sirona has launched the ‘Unpause Menopause’ campaign to spark conversation about menopause, afaqs! reported. The campaign, built on the idea ‘Cut the noise. Start the conversation.’, began on World Menopause Day on 18 October with women sharing symptoms, and on 21 October released a brand film and doctor‑led discussions. It follows Sirona’s previous WTF campaign on menstrual health.
Reported by afaqs! and ET BrandEquity
Published Platform update
NDTV has started using Amagi’s AdFlow Orchestrator to reshape its advertising breaks for free‑ad‑supported streaming TV and connected TV, afaqs! and Social Samosa reported. The system automatically adjusts SCTE‑35 markers, splitting the channel’s 15‑18 minute linear breaks into shorter, platform‑specific segments. It also adds on‑air transitions, editorial control and performance visibility to help improve fill rates and viewer engagement on streaming services.
Reported by afaqs! and Social Samosa